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Videos

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: David McCallum, Tomoko Nishi
June 15, 2016
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Citation

McCallum and Nishi (2016a, June 15). Partnership, marriage, hookup, or one night stand?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/partnership-marriage-hookup-or-one-night-stand-


Research papers

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: David McCallum, Tomoko Nishi
May 19, 2016
×

Citation

McCallum and Nishi (2016a, May 19). Partnership, marriage, hookup, or one night stand?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/partnership-marriage-hookup-or-one-night-stand--8652